Theatergoers who attended “Taylor Swift: The Eras Tour,” the concert film that has already amassed $231 million worldwide, were treated to a special trailer for “The Marvels,” the upcoming Marvel Studios superhero extravaganza — cut specifically for the “Eras Tour” audience.
They also probably walked by a poster for “The Marvels” — with stars Brie Larson, Teyonah Parris and Iman Vellani proudly beaming — since theaters were encouraged to place marketing materials for the movie in front of auditoriums playing “The Eras Tour.”
It was all part of a coordinated effort by Disney to further fuel the female-led moviegoing momentum that started with the summer blockbuster “Barbie” and continued with “Eras” last month.
But in trying to tie popular movies with large female audiences to the MCU, Disney risks being accused of trying to manipulate viewers Read More